This toolkit is intended for agricultural professionals who focus on crop farming practices and the ways in which farming connects to other social issues—a broad field that includes growers, researchers, educators, advocates, and more.

In this collection of resources you will find ways to cultivate more science-rich, curiosity-driven conversations that engage people in civic dialogue, not just consumerist conversations. You’ll learn how to effectively explain what it takes to farm in ways that protect our environment, promote people’s health and wellbeing, and provide the economic returns that allow farms to thrive.

Our recommended strategies draw from original, rigorous social science research on framing strategies that are effective for outreach, education, and advocacy communications about crop farming.