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Welcome to FrameWorks’ library. Here you can find all of our research and recommendations—from reports to toolkits—on every issue we’ve investigated.

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Article

Two Tips for Talking about America’s Rigged Systems

If I asked you whether you think the system is rigged in America, you’d be likely to say “yes”—and you wouldn’t be alone. According to results from our February 2024 Culture Change...
External article

Telling new stories can help people see the value of vaccines

Many of the ways that immunization coalitions, public health departments, and individual pro-vaccine commentators currently talk about vaccination have little effect — or the opposite...
Report

What Does Caring Mean?: A New Framing Strategy to Shift Thinking about Kids and Families

Children and families in the United States lack the support they need—and some more than others. This is directly tied to how we think and talk about children in our society. If we want to...
Report

Collective Caregiving: A Frame for Talking About What Kids and Families Need to Thrive

We all love our kids. We often love our neighbors', friends', and coworkers' kids. So why haven't we, in the U.S., built systems that support all of our kids? If we want to build demand for...
Report

Better Gun Violence Reporting: A Toolkit for Minimizing Harm

News coverage of gun violence often inadvertently perpetuates stereotypical narratives about the people and communities most impacted. Typical coverage focuses on individual episodes of gun...
Framing Resource

Election Year Framing: Introduction

In this video, Dr. Julie Sweetland introduces the Election Year Framing video series. Next Video: Question 1
Framing Resource

Election Year Framing – Question 1

How do we frame in a way that takes emotions into account?
Framing Resource

Election Year Framing – Question 2

Is it true that people believe what’s repeated rather than what’s true?
Framing Resource

Election Year Framing – Question 3

How can I counteract the demonization and dismissal of certain groups?
Framing Resource

Election Year Framing – Question 4

How can I talk about democracy in a way people can connect with?
Framing Resource

Election Year Framing – Question 5

How can I help people see how policies affect the economy?
Framing Resource

Election Year Framing – Question 6

How do I frame my issue when public attention is on campaigns and candidates?