Racial Justice

Framing racial justice prompts people to think differently, acknowledge the root causes of disparities, and support equity-focused policy.

We can’t get to the America we want without talking about racial equity, structural racism, and racial and ethnic discrimination. But if communications aren’t framed carefully they can reinforce misconceptions about people of color and set back change.

FrameWorks’ research reveals that the widely-held American belief in “rugged individualism” fuels a toxic assumption about personal failings that obscures public policy failings. While this is where many people start, it’s not where they have to stay. Framing can help people see how opportunity and oppression work. Advocates need to explain—not just assert—inequity, lead with shared values, and point to solutions.

Explore how to lead more productive conversations on racial equity.

Featured Work

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Navigating Cultural Mindsets of Race and Place in the United States

The places where we live shape our lives. Structural racism has shaped and continues to shape where and how Americans live.

Young girl with hand raised in front of collage of education images

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Advancing Anti-Racist Education

How School Leaders Can Navigate the Moral Panic about “Critical Race Theory”

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Talking About Racism in Child and Family Advocacy

As the field seeks to lead a more public conversation about the impacts of racism on children and families—and about how racism structures the systems that children and families interact...

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Framing Community Safety: Guidance for Effective Communication

Framing Community Safety is a guide for nonprofits, community-based organizations, public agencies, and others who want to communicate more effectively with the public about community-led efforts...

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Framing Community Safety: A Messaging Brief

This brief provides short guidance on how to reframe safety within communities when using the terms community safety, public health approach, and social determinants of health and safety.

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Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

This strategic brief offers guidance—in the form of a comprehensive framing strategy—that community builders can use to share their successes, communicate the challenges they face, and...

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Research Methods Supplement – Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

A description of research methods and supporting data, offered in supplement to the Where We Thrive Strategic Framing Brief

Toolkit

Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

If you want to build support for place-based initiatives and communicate effectively about neighborhood revitalization—and in the process change the public narrative about the root causes of...

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Talking About Racism in Child and Family Advocacy

As the field seeks to lead a more public conversation about the impacts of racism on children and families—and about how racism structures the systems that children and families interact...

Report