Poverty

How can we can inspire widespread belief that poverty can be solved? It starts with telling a new story about poverty.

People tend to think that poverty is a thing of the past—or something that only happens in other countries. FrameWorks’ research is being used to change hearts and minds about what poverty is and why it matters.

Simply stating that poverty exists and is rising doesn’t dislodge deep—and unhelpful—assumptions. FrameWorks’ research reveals the need to unlock people’s desire for justice. Explaining how poverty works helps get around the belief that people simply need to try harder.

By leading with shared values and explaining causes and solutions to poverty, we can engage audiences, rather than prompt them to switch off or blame people experiencing poverty.

Explore ways to reframe the poverty narrative in these resources.

Featured Work

Report

Reframing Hunger in America

How can we elevate public understanding that hunger in America is widespread – and not just a personal failing?

Report

Navigating Cultural Mindsets of Race and Place in the United States

The places where we live shape our lives. Structural racism has shaped and continues to shape where and how Americans live.

Report

Finding a Better Frame: How to Create More Effective Messages on Homelessness in the United Kingdom

This report explores public thinking about homelessness in the United Kingdom and documents how the issue is framed in advocacy and media materials.

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Framing Resource

Lead with the idea of dignity (Explain the Frame Episode 1)

In this episode, we’ll walk you through our recommendations on how to communicate about health issues that affect some groups more than others. By leading with values, we shape how people...

Framing Resource

Expand on health (Explain the Frame Episode 2)

In this episode of Explain the Frame, we’ll walk you through our research on how to paint a fuller, bigger picture of Health. While people often think in more individualistic ways about...

Framing Resource

Talking about Health Equity in Rural Contexts

To ensure health and wellbeing for all, we must advance programs and policies that eliminate health disparities and address the underlying inequities that cause them. Yet the label for this...

Framing Resource

Reframing Health Disparities in Rural America: A Communications Toolkit

These tools and ideas were developed for and with local public health professionals who work to address health disparities in rural areas. In this collection of resources, local public health...

Publication

Moving Toward Collective Health and Prosperity Means Putting Hunger and Poverty in the Rearview Mirror

The terrain of public thinking about hunger and poverty is fraught with unhelpful assumptions and associations—including harmful, dehumanizing stereotypes. Fortunately, certain helpful public...

Framing Resource

Talking about homes: what we can learn from homelessness and poverty research

How we talk about homes matters. We all have power as communicators to tell a story about homes that will build understanding and support for solutions to make our housing system better.

Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

Report

Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

This strategic brief offers guidance—in the form of a comprehensive framing strategy—that community builders can use to share their successes, communicate the challenges they face, and...

Report

Research Methods Supplement – Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

A description of research methods and supporting data, offered in supplement to the Where We Thrive Strategic Framing Brief

Toolkit

Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

If you want to build support for place-based initiatives and communicate effectively about neighborhood revitalization—and in the process change the public narrative about the root causes of...

Report

Talking about child separation in Bulgaria

How we talk about child separation matters. This brief is a summary of three workshops run by FrameWorks UK in 2021-22. It explores how people working to end child separation can use framing to...

Report

Talking About Poverty: Narratives, Counter-Narratives, and Telling Effective Stories

This report synthesizes the complex body of research around existing poverty narratives and counter-narratives, with practical advice about how to use narratives to create better stories—and,...