Impact Story / Oct 16, 2024
Oregon Health Authority: “Rethink the Drink” Campaign
“Rethink the Drink,” an initiative by the Oregon Health Authority’s Public Health Division, is a campaign to decrease excessive drinking and its harms. It utilizes framing strategies like leading with “we” instead of “us” versus “them,” using explanatory chains to make explicit the links between alcohol and adverse health effects, and appealing to collective action to make a case for large-scale change.
Countries: United States
States: Oregon