IMPACT STORIES

Framing in Practice

Featured Stories

Impact Story

Case Study: Narrative Change in the Climate Justice Movement

Narrative change is increasingly recognized as a key social change strategy, whether the goal is to change social norms, behaviors, policies, institutions, or systems. Yet it can be hard to …

May 12, 2025

Impact Story

2024 Annual Impact Report

2024 was a special year—FrameWorks’ 25th anniversary—so a special Annual Impact Report is in order! This year’s report features reflections on the past quarter century of framing, including the story …

December 19, 2024

Impact Story

Impact Spotlight: Aging and Ageism

It’s 2023 and ageism is on people’s radar. A decade ago, however, it wasn’t —most people weren’t thinking about ageism in conversations about older Americans. In 2015, in collaboration with …

December 11, 2023

Impact Story

Impact Spotlight: Framing Child Wellbeing

Whether it’s the metaphors we use, the examples we reference, or how we explain the science of development, discourse around early childhood is changing. Earlier this year, the Center on …

December 11, 2023

FRAMING SPOTLIGHT

Hall of Frames

Our "Hall of Frames" features real-world examples of effective framing in practice. From well-framed news stories, to compelling nonprofit websites, to powerful advocacy campaigns, these examples demonstrate the power of framing in everyday communications.

Testimonials / Hear From Our Partners

Framing has been instrumental to my communications work at the National Equity Project. The reminder to be intentional with framing has brought increased rigor but also confidence to my communications efforts. Thinking about a message from the perspective of framing helps me align our messages with a greater (data-backed!) movement rooted in justice.

Sara Grey

National Equity Project

I'm such a FWI superfan. It has changed the way I see + do systems work! I also include FrameWorks readings/recordings/assignments in my Advanced Change Management and Policy Practice (Macro MSSW Course) at the University of Tennessee! I'm invested in helping the next generation of systems thinkers/creators understand the power of framing!

Jennifer Drake-Croft

Georgetown Center for Child and Human Development/Zero to Three

On behalf of the Bureau of Tobacco Control team, I just wanted to thank you for leading a thoroughly engaging and interesting webinar for our Division staff this week! I’ve been in no less than five meetings since the Wednesday webinar during which several staff have been saying it was one of the best (or THE best) trainings they’ve participated in.

Sara E. Phelps

Bureau of Tobacco Control, New York State Department of Health

This is the most helpful webinar I’ve been to perhaps ever. I want to rewrite all of our policy fact sheets and other documents now.

Webinar Participant

Youth Law Center

Fantastic resources - thank y’all so much FrameWorks Institute! I’m using some of this new work in a session TODAY during our Health Equity Research Intensive.

UNC Center for Health Equity Research

Every time I read or hear something from FrameWorks, I learn something new that makes my work better. And I read FrameWorks materials a lot – so that’s saying something!

Dr. Colleen Bridger

former local public health director