FrameWorks Institute

Changing the conversation on social issues

Prominent communicators discuss how Strategic Frame Analysis has amplified their impact.

FrameWorks designs, conducts and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues.

In addition to working closely with social policy experts familiar with the specific issue, its work is informed by a team of communications scholars and practitioners who are convened to discuss the research problem, and to work together in outlining potential strategies for advancing remedial policies.  FrameWorks also critiques, designs, conducts and evaluates communications campaigns on social issues. Its work is based on an approach called Strategic Frame Analysis™ that is based on theories and methods used across the cognitive and social sciences to understand how people think about complex issues.

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Communicating Implementation Science and Practice

August 09, 2016

How can experts communicate the value of implementation science to human service professionals and members of the public? Read FrameWorks’ new report to find out.


Framing Criminal Justice in the UK

August 02, 2016

New MessageMemo offers framing tactics for changing the conversation from punishment and deterrence to prevention and rehabilitation.


Framing Juvenile Justice

July 19, 2016

Reframing juvenile justice is the focus of this new FrameWorks Institute MessageMemo and Toolkit, supported by the Annie E. Casey Foundation and developed in collaboration with the Charles Hamilton Houston Institute for Race and Justice at Harvard University’s Law School.


Framing Immigration Reform

March 25, 2016

New FrameWorks Academy course offers research-backed recommendations for how advocates can reframe one of the most-talked-about issues of 2016: immigration reform.


Early Childhood STEM Symposium

November 18, 2015

FrameWorks Board Chair Susan Nall Bales highlighted this framing research at the White House’s Early Childhood STEM Symposium in April.


“Urban Nature” an Oxymoron for Americans

February 11, 2016

This recent investigation found that the public tends to dissociate cities from nature, which makes it difficult for people to comprehend the physiological benefits that nature has on human well-being.


A New Narrative for Human Services

February 12, 2016

FrameWorks Institute was proud to partner with the National Human Services Assembly to develop Building A New Narrative on Human Services¬, a communications toolkit grounded in original research on how to reframe the work of this vital sector.


Gender and Justice

May 22, 2015

New #FixTheMaze campaign video relies on Strategic Frame Analysis to make a powerful and accessible case for prison reform in the UK.


Have You Played the Brain Architecture Game?

June 18, 2016

Table-top game helps policymakers understand ACES