FrameWorks Institute

Changing the conversation on social issues

FrameWorks designs, conducts and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues.

In addition to working closely with social policy experts familiar with the specific issue, its work is informed by a team of communications scholars and practitioners who are convened to discuss the research problem, and to work together in outlining potential strategies for advancing remedial policies.  FrameWorks also critiques, designs, conducts and evaluates communications campaigns on social issues. Its work is based on an approach called "Strategic Frame Analysis™," which has been developed in partnership with UCLA's Center for Communications and Community.

thumbnail

Talking Education Reform

Updated July 16, 2014

Learn how to talk more effectively about education reform. This toolkit contains talking points, a list of frequently asked questions with suggested answers, sample letters to the editor, and much more.…

thumbnail

Back to School

Updated July 16, 2014

The latest edition of the Framer's Almanac goes back to school with the announcement of major new funding.…

thumbnail

CRIMINAL JUSTICE

Updated August 20, 2014

Senior Fellow Frank Gilliam discusses a Stanford study on the impact of public attitudes of racial disparities data in the criminal justice discourse. This article draws from FrameWorks' research on criminal justice to argue for more thoughtful framing.

thumbnail

Budgets & Taxes

Updated July 16, 2014

Our new MessageMemo and Toolkit on how to communicate effectively about budgets and taxes.  In this time of fiscal challenges, these tools offer an alternative narrative to the anti-tax rhetoric that has dominated the public conversation.