FrameWorks Institute

Changing the conversation on social issues

Prominent communicators discuss how Strategic Frame Analysis has amplified their impact.

FrameWorks designs, conducts and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues.

In addition to working closely with social policy experts familiar with the specific issue, its work is informed by a team of communications scholars and practitioners who are convened to discuss the research problem, and to work together in outlining potential strategies for advancing remedial policies.  FrameWorks also critiques, designs, conducts and evaluates communications campaigns on social issues. Its work is based on an approach called Strategic Frame Analysis™ that is based on theories and methods used across the cognitive and social sciences to understand how people think about complex issues.

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WHAT'S NEW

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Climate Change and the Ocean

Updated September 30, 2015

This new MessageMemo offers a Strategic Frame Analysis of the most important science translation efforts of our time.

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SIX STORIES ON AGING IN AMERICA

Updated October 13, 2015

A new analysis of media and advocacy organizations' narratives reveals dominant narratives on aging and older adults.

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Communicating the Complex

Updated December 02, 2015

University course in Strategic Frame Analysis launches

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NEW WAYS TO TALK ABOUT CHILD NEGLECT

Updated November 02, 2015

FrameWorks applied its unique approach to developing Explanatory Metaphors to the problem of building understanding of child neglect in the UK.

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Gender and Justice

Updated December 30, 2015

New #FixTheMaze campaign video relies on Strategic Frame Analysis to make a powerful and accessible case for prison reform in the UK.

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Have You Played the Brain Architecture Game?

Updated December 02, 2015

Table-top game helps policymakers understand ACES

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STEM

Updated October 30, 2015

The Power of Explanation: Reframing STEM and Informal Learning: A FrameWorks MessageMemo Supported by the Noyce Foundation

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Communicating Connections: Framing the Relationship Between Social Drivers, Early Adversity and Child Neglect

Updated November 18, 2015

UK-based research outlines strategy for reframing child maltreatment.