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Changing the conversation on social issues.

FrameWorks collaborates with storytellers, organizations, and coalitions to shift mindsets, change systems, and create a more just world.

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Government and Democracy / article

Why “Unity” Is More Contentious Than You Might Think
Americans are deeply concerned about political division. According to new national polls, worries about polarization and division have overtaken concerns about almost every other issue—from immigration to inflation to the state of democracy. It’s no wonder that everyone is calling for unity. In our own ongoing culture tracking research, we’ve seen something similar. Yearning for …

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FrameWorks produces leading research and resources on Child Development, Health, Economic Justice, Government and Democracy, Racial Justice, Aging, and more.

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Key Initiative

Culture Change Project

The Culture Change Project is a multi-year investigation into American culture. Is it changing? Are our patterns in thinking shifting in the midst of so much social and political upheaval? How can cultural shifts inform how progressives communicate about important issues?

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About Us

Get to Know FrameWorks

Our Approach

We study public mindsets and narratives about important social issues—and how to move them in ways that create a more just and equitable world.

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Our People

We are linguists, sociologists, political scientists, psychologists, anthropologists, narrative experts, cultural strategists, and communications professionals.

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Partner With Us

We work with our partners to explore complex social issues, solve framing challenges, and build more effective narratives that change systems for the better.

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Impact Stories / Effective Framing in Practice

Impact Story

Case Study: Narrative Change in the Climate Justice Movement

Impact Story

Changing the Story: How 20 Years of Framing Shaped Public Thinking about Child Wellbeing

2024 Annual Impact Report
Impact Story

2024 Annual Impact Report

Impact Story

Impact Spotlight: Framing Child Wellbeing