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Toolkit

Reframing Early Childhood Development and Learning in Kenya

A FrameWorks Institute Communications Toolkit

Welcome to Reframing Early Childhood Development and Learning – a communications toolkit for building public support in Kenya for better child development policies and programmes.

Introduction

Welcome to Reframing Early Childhood Development and Learning – a communications toolkit for building public support in Kenya for better child development policies and programmes. This collection of research, recommendations and sample communications is designed to help child development advocates increase public understanding of:

  • What’s at stake in improving outcomes for all of Kenya’s children
  • How young children’s brains develop
  • The broad range of stakeholders, from government officials to early learning advocates and providers, who support young children’s health and skills development
  • Which policy-based solutions can best ensure that Kenya is meeting children’s developmental needs.

Framing Recommendations

Ready to get started? This section includes a ‘do’s and don’ts’ guide to the strategic framing recommendations, a brief explanation (with examples) of which strategy to use and why and detailed notes about how to use the tested value and metaphor.

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Know Before You Go

Learn how the public’s widely shared assumptions about early childhood development and learning can undermine messages—and what to do about it.

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Quick Start Guide (ECD Kenya)

Review key framing ‘do’s and don’ts’ to communicate more effectively about early childhood development and learning.

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Reframe Cards

Download printable cards summarising the recommended value and metaphor frame elements, with language that can be adapted to any message.

Communications Tools

Need some creative inspiration? Download this suite of sample messaging tools. These materials model how to apply the tested framing strategies to a variety of communications formats. Borrow freely from these examples or adapt them to suit your own communications needs and goals.

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Sample Texting Campaign

Use these sample texts as models for how to apply the framing strategies to your own communications about early childhood development and learning.

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Sample Poster (and Editable Version)

Posters and other graphics are useful tools to spread well-framed messages about early childhood development and learning. Use this model poster as a template—or use the editable version to...

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Sample Radio PSA

Framing strategies can be applied to any medium, including radio and TV spots. Use this sample script to develop your own public service announcement.

Tools in Action

Watch these short videos to see how FrameWorks’ communications tools help Kenyans understand how children’s brains develop and how very young children learn.

Born to Learn

Watch how this phrase helps Kenyans understand that learning begins at birth and continues throughout childhood.

Early Means Early

Watch how this phrase helps Kenyans associate learning with the very young—those from birth to age five.

Brain Architecture

Watch how this metaphor helps Kenyans understand how children’s brains develop.

Circle of Responsibility

Watch how this value helps Kenyans understand the role that individuals, communities and governments play in children’s development.

Deeper Research and Learning

Want to expand your framing knowledge base? Read the research behind the recommendations to learn more about the widely held beliefs and attitudes (or cultural models) that shape public opinion and how social science research can inform the development of more effective communications tools.

Current Thinking

Watch this video to see how Kenyans currently think about early childhood development. Kenyans answer questions about what it is, when it happens, why it matters and how to support it.

Report

Expanding the Basics: Mapping the Gaps between Expert, Decision-Maker and Public Understandings of Early Childhood Development in Kenya

The way the public thinks and talks about early childhood development (ECD) and learning influences which child-related policies and programmes are most likely to be adopted. This report presents...
Report

Talking about Early Childhood in Kenya

This Message Brief summarises FrameWorks’ recommendations on how to communicate more effectively with the Kenyan public and decision-makers about early childhood development and learning....

© 2020 FrameWorks Institute • Washington, DC 20005 • info@frameworksinstitute.org

Issues
Child and Adolescent Development
Countries
Kenya