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Framing Resource

Talking about homes: what we can learn from homelessness and poverty research

How we talk about homes matters. We all have power as communicators to tell a story about homes that will build understanding and support for solutions to make our housing system better.
External article

How to talk about homes

This toolkit, in partnership with the Joseph Rowntree Foundation and the Nationwide Foundation, builds on the communications principles set out in Talking about homes: the foundation for a decent...
Report

Talking about homes: the foundation for a decent life

This report, supported by the Nationwide Foundation and the Joseph Rowntree Foundation, explores how people think about homes, and how we can shape a new story – building public understanding...
Report

Talking about homes: research methods supplement

This supplement provides detailed information on the research informing FrameWorks’ strategic brief on addressing the obstacles in public thinking about housing in the UK and leverage the openings.
Report

Communicating about housing in the UK: obstacles, openings and emerging recommendations

We need a new conversation about housing in the UK, to build greater public support and action to deliver quality homes for all.
Report

Moving from Concern to Concrete Change: How to build support for more social housing

The most effective way to build public support for creating more social housing is to frame it as a way of tackling poverty.

Report

Moving from Concern to Concrete Change: Research Methods Appendix

This supplement provides detailed information on the research that informs FrameWorks’ strategic memo on social housing.
Article

Reframing in action: Talking about poverty to solve poverty in the UK

The FrameWorks Institute’s research is at the core of a high-impact, award-winning narrative change initiative in the United Kingdom. Working in partnership with the Joseph Rowntree Foundation...
Report

How to Talk about Poverty in the United Kingdom

This MessageMemo provides campaigners the evidence and tools needed to make a more powerful case for change.