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Report

Framing and Facts: Necessary Synergies in Communicating about Public Safety and Criminal Justice

The data on racial disparities in the justice system is clear to advocates - but misinterpreted by the public. Values messages can help us be heard and understood.
Report

Maze and Gears: Using Explanatory Metaphors to Increase Public Understanding of the Criminal Justice System and its Reform

How can we frame the causes and consequences of mass incarceration, and other justice reform issues, in ways that gain mainstream traction? Metaphors can help.
Report

“If You’ve Got a Good Harness on Your Kids…”: Models of Child Well-Being and Learning Among Jacksonville Residents

This report explores the cultural models that Jacksonville residents use to think and talk about children’s issues.
Report

Handed to Them on a Plate: Mapping the Gaps Between Expert and Public Understandings of Human Services

This study compares expert and public understandings of human services, yielding strategies that communicators can use to navigate and shift public thinking.
Report

Dials and Rivers: Using Explanatory Metaphors to Expand Understanding of Addiction and Its Treatment

This report summarizes the findings of research to develop and test Explanatory Metaphors for their ability to expand thinking on the science of addiction.
Report

Just the Earth Doing Its Own Thing: Mapping the Gaps Between Expert and Public Understandings of Oceans and Climate Change

This report examines the differences between the ways that experts and the general public understand climate change and oceans.
Report

Plasticity’s Promise: Moving the Public Beyond the Container and Other Problematic Models

This report maps the gaps between how Americans think and experts talk about concepts of change over the life course, and brain change more specifically.
Report

Magic Bullets Hanging by a Thread: Cognitive Media Analysis of Structures of Education and Education Policies and Programs

FrameWorks researchers analyzed and identified dominant media frames regarding structures of education and education programs and policies.
Report

Cognitive Media Analysis of Disparities in the Education System

The way the media covers educational equity and the "achievement gap" shapes public thinking. How can we reframe?
Toolkit

Social Media Messages

Use these customizable, shareable social media messages to amplify your advocacy for policies that increase vaccine access and uptake.
Toolkit

Building a Strong Frame

When we skip over deeper explanation of how a problem comes to be, we miss opportunities to build lasting public understanding.
Toolkit

Quick Start Guide to Reframing Childhood Immunizations

Five framing strategies that can shift thinking about childhood immunizations.