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Report

Promoting Productive Conversations About Early Child Development and Care: An Introduction to Strategically Reframing Public Communications

This magazine-style article provides a basic introduction for communicators who are new to strategic framing and its primary concepts.
Toolkit File

Talking Points (ECD Australia)

Review the project’s key messages about early child development and care.
Toolkit File

FAQs

Stay on message in the face of tough questions.
Toolkit File

What’s in the swamp of Early Child Development?

Visual summary of relevant findings from cultural models research.
Toolkit File

You Say…They Think

Helpful strategies to ensure that the message you say is the message people hear.
Report

Getting to the Heart of the Matter: Using Metaphorical and Causal Explanation to Increase Public Understanding of Climate and Ocean Change

How can we help people understand the science that connects climate change to extreme weather - and to human health? New, tested metaphors can help.
Report

Taking the First Step: Using Metaphor to Open Space for the Science of Child Development in the Field of International Development

A new metaphor - the "multiplier effect" - can help us better explain how early childhood development can advance the goals of international development and aid.
Report

Missing Matter: Holes in the Media Narrative about Informal and Formal STEM Learning

This report analyzes how media coverage frames STEM learning, informal STEM learning, and related issues.
Report

Stories Matter: Field Frame Analysis on Immigration Reform

This Field Frame Analysis maps the competing narratives used by influential organizations to frame the debate on immigration and immigration reform.
Report

Talking Environmental Health: A FrameWorks MessageMemo

How can we frame environmental health in ways that build support for the infrastructure and funding it takes to do the work? This MessageMemo offers a strategy.
Frame Testing Recommendations

Viewpoint: Q&A with FrameWorks CEO Nathaniel Kendall-Taylor, PhD

What challenges do advocates face when communicating about substance abuse prevention, and how can they overcome these challenges?
External article

Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner

FrameWorks was founded 16 years ago by Susan Nall Bales.The core of its work is on how advocacy communications can be improved through the use of Strategic Frame Analysis. Bales is a veteran...