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Toolkit

Talking about Child Mental Health in Tennessee

Welcome to Talking about Child Mental Health in Tennessee — a compendium of communications research and resources for helping the public better understand issues such as child development, child...
Report

How to Talk About Early Childhood Development to an International Audience

It can be hard to make a case for early learning with stakeholders from the international development sector. Talking about the "multiplier effect" helps.
Report

Building a Road to Resilience

This Core Story creates narratives that help people think in new ways about prevention-based strategies to improving mental health outcomes in Germany.
Report

A Brief Intro to Reframing Child Mental Health

Just want the gist? Try this article. It’s also ideal for sharing with colleagues you want to introduce to this work.
Toolkit File

Message Cards (Children’s Mental Health in Tennessee)

Download printable cards summarizing tested frame elements.
Toolkit File

Talking Points (Children’s Mental Health in Tennessee)

Review the key messages that are major themes when talking about Child Mental Health and Early Childhood Development.
Toolkit File

Sample Communications (Children’s Mental Health in Tennessee)

Op-eds reach a wide audience and offer an important but under-utilized forum for reframing the conversation about social issues. Blog posts and Letters to the Editor provide an opportunity to...
Toolkit File

Sample Tweets (Children’s Mental Health in Tennessee)

These tweets illustrate how communicators might incorporate the recommended Values of Human Potential, and Ingenuity as well as the Explanatory Metaphors of Levelness, Brain Architecture, Toxic...
Toolkit File

FAQs (Children’s Mental Health in Tennessee)

The vast majority of questions and comments that communicators hear from the public and policymakers can be predicted by the research-based “swamp” of cultural models on that issue. If you...
Toolkit File

Sample Presentation Slides (Children’s Mental Health in Tennessee)

Do you have an upcoming presentation that you are going to be making about Child Mental Health or about the System of Care? Use this set of PowerPoint slides as the basis for crafting your...
Toolkit File

You Say, They Think (Children’s Mental Health in Tennessee)

This chart offers helpful strategies for choosing the right tested frame elements to ensure that the message you say is the message people hear.
Report

Pais Despreparados, Punições Mais Severas e O Efeito Dominó: Mapping the Gaps Between Expert and Public Understandings of Violence and Its Effects on Early Child Development in Brazil

This report, in Portuguese, compares how experts talk and Brazilians think about early childhood and early child development.