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Report

Gauging Aging: Mapping the Gaps Between Expert and Public Understandings of Aging in America

This comparison of public and expert thinking on aging identifies challenges in building support for policies that promote the well-being of older Americans.
Toolkit

Talking Child Wellbeing and the System of Care Initiative in Jacksonville

Welcome to Talking Child Wellbeing and the System of Care Initiative in Jacksonville—a collection of evidence-based framing recommendations and sample communications designed to help local...
Report

Testing Usability: The Use of Addiction Explanatory Metaphors in Framing Public and Professional Conversations

This report summarizes the findings of qualitative research to explore how experts use three Explanatory Metaphors — Redirecting the River, Reward Dial, and Outcomes Scale — to communicate...
Report

“Just Do It” Communicating Implementation Science and Practice

How can we talk about evidence-based decisionmaking and implementation science in ways that build support for robust, intentional implementation efforts?
Report

“It’s Hard to Wrap Your Head Around”: Mapping the Gaps Between Expert and Public Understandings of Child Maltreatment and Child Sexual Abuse in Alberta

People would rather not think about child sexual abuse - but they hold deep assumptions nonetheless. A map of public thinking helps us navigate them.
Report

Narratives of Child Maltreatment and Child Sexual Abuse in the Canadian Media

This report analyzes Canadian media coverage of child maltreatment and examines the impacts of these narratives on the public’s understanding of this issue.
Toolkit File

Talking Points (STEM)

Review the key messages and major themes for reframing STEM.
Toolkit File

Message Cards (STEM)

Download printable cards summarizing tested frame elements.
Toolkit File

FAQs (STEM)

Stay on message in the face of tough questions.
Toolkit File

What’s in the swamp of STEM and Informal STEM Learning?

Visual summary of relevant findings from cultural models research.
Toolkit File

Sample Tweets (STEM)

These tweets illustrate how communicators might incorporate the recommended Values of Future Preparation, and Fairness Across Places as well as the Explanatory Metaphors of Pollination Points,...
Toolkit File

Sample Editorials (STEM)

These materials apply the tested frame elements to external communications opportunities such as editorials, social media updates, and program descriptions. They can be adapted to local contexts...