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Changing Minds on Poverty

Changing minds is a “non-negotiable part of achieving social change,” according to this commentary in the Guardian. This commentary cites FrameWorks research on how to do so on the topic of...

Reframing biology: The power of explanation in improving individual and social outcomes

Nat Kendall-Taylor

(2017, March 30). Reframing biology: The power of explanation in improving individual and social outcomes. Clinical Pyschology Science and Practice, 24(1), 69-73.

FAQs (Public Health Informatics)

Stay on message in the face of difficult questions.

Sample Grant Application

Follow the steps to reframing a grant application narrative in this “before and after” example.

Metaphor GIFs

Download these Explanatory Metaphor GIFs to use in your communications.

Metaphor Cards

Use these tested explanatory metaphors when communicating about public health informatics.

Sample Presentation Slides (Public Health Informatics)

Download these editable, customizable PowerPoint slides to use in presentations about public health informatics.

Quickstart Guide (Public Health Informatics)

Take a quick tour of communications themes to avoid, compared with alternatives to advance.

Talking Points

Use these key messages to help build the public health field’s understanding of and support for informatics.

Value Cards

Use these tested values when communicating about public health informatics.

You Say…They Think

Anticipate how messages go astray—and see how to keep them on track.

The Fundamentals of Framing

This opinion piece in PR Week explains why framing matters and explores five framing tips that public relations professionals can use to strengthen their communications practice.