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Report

Crossing the Boundaries: Mapping the Gaps between Expert and Public Understandings of Bridging STEM Learning Environments

This report explores public thinking about where kids learn about science, technology, engineering, and math (STEM) and how to connect and integrate learning that happens in different settings.
Report

Communicating about Obesity

People do see many pieces of the obesity puzzle, but they tend to arrange them into a picture of individuals failing to overcome challenging circumstances.
Report

Seeing Upstream: Mapping the Gaps between Expert and Public Understandings of Health in the United Kingdom

This report summarizes expert and public understandings of health in the United Kingdom and “maps the gaps” between them.
Report

Turning Down the Heat on Adolescent Substance Use: Findings from Reframing Research

This report outlines the findings from a series of interrelated investigations aimed at identifying framing tools and techniques capable of elevating the public discussion. The purpose of this...
Toolkit File

Talking Points

Short sentences and paragraphs demonstrating how the reframing recommendations might be used in communications.
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The Swamp

Create messages that engage the public more productively by predicting (mis)interpretations of your communications.
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You Say…They Think

Identifying the problematic default assumptions that interfere with public understanding of your message.
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FAQs

Answers that apply tested communications strategies to the questions you are likely to receive about development and learning.
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Sample Press Release

An announcement designed for the news media—for the purposes of sharing newsworthy events or occurrences, framed to place them within a wider context.
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Sample Social Media Shares

Language which can be used as updates as part of social shares.
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Sample Letter to the Editor

An example of a letter that shows how to use framing recommendations in responses to current news items.
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Quick Start Guide

A one-page table summarizing the major themes of the reframing strategy.