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Toolkit File

Sample Texting Campaign

Use these sample texts as models for how to apply the framing strategies to your own communications about early childhood development and learning.
Toolkit File

Sample Poster (and Editable Version)

Posters and other graphics are useful tools to spread well-framed messages about early childhood development and learning. Use this model poster as a template—or use the editable version to...
Toolkit File

Sample Radio PSA

Framing strategies can be applied to any medium, including radio and TV spots. Use this sample script to develop your own public service announcement.
Toolkit File

Know Before You Go

Learn how the public’s widely shared assumptions about early childhood development and learning can undermine messages—and what to do about it.
External article

Entering Climate Change Communications Through the Side Door

Advocates can make progress on polarized issues by finding new ways into engaging people in different perspectives, rather than trying to knock down the front door with a barrage of facts.
Report

Reframing Adolescent Substance Use and its Prevention: A Communications Playbook

Welcome to the Reframing Adolescent Substance Use and Its Prevention playbook, a step-by-step guide to using evidence-based framing strategies to communicate about adolescent substance use.
Toolkit

Reframing Early Childhood Development and Learning in Kenya

Welcome to Reframing Early Childhood Development and Learning – a communications toolkit for building public support in Kenya for better child development policies and programmes.
Report

Talking about the Science of Parenting

This MessageMemo summarizes research into how advocates for children and families in Australia can share the science of parenting.
Report

Before Walking and Talking

This “map the gaps” report compares ideas from the science of early childhood to patterns in public thinking in Peru.
External article

What Rural America Can Teach Us About Civil Society

Studies by the Frameworks Institute have shown that most non-rural dwellers perceive rural America as either one large, poorly educated and impoverished backwater (a rural dystopia as in the film...
Toolkit

Navigating Waters: Talking about parenting

Framing is about making choices and doing things a little differently. Here are a few choices you can make when talking about parenting, and in your own communications.
Toolkit

Afterschool STEM Hub

Here, advocates for high-quality after school learning in science, technology, engineering and math (STEM) will discover the most effective ways to make the case for expanding and supporting...