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Caroline Marks

Senior Research Operations Manager

Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.

Changing the Narrative Together: Three Effective Strategies for Talking about Youth Mental Health

Three cultural mindsets are currently influencing perceptions about—and limiting action on— youth mental health: Individualism, Fatalism, and Otherism. We need a new narrative that makes it...

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Framing with Data

Here are a few framing guidelines to keep in mind when you are using numbers.

Building Family Confidence in the COVID-19 Vaccine: Framing Strategies for School Nurses

This toolkit offers evidence-based tips and techniques to support more productive conversations and communications about getting kids vaccinated.

Culture Change Project: Findings and Methods Report (Spring 2023)

Comprehensive findings report (Spring 2023): how are Americans' mindsets shifting, and how have things changed since last year?

Research Update: Findings and Reflections from our Second Year Studying Culture Change

Much has happened in our culture since we released our June 2022 report on culture change.

Neither Soldiers Nor Angels: Putting Care Workers into Context

The Frameworks Institute is busy reframing care work to push for better conditions, protections, and pay.

Public Thinking About Care Work: Encouraging Trends, Critical Challenges

Has the salience of care and the respect for frontline workers seen during the pandemic stayed high or dwindled? What we find is both encouraging and a call to action.

Criscillia Benford, PhD