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Toolkit

Promoting Public Understanding of Child Development in the UK

Welcome to Promoting Public Understanding of Child Development in the UK—a collection of framing research, recommendations, and sample communications.
Report

Attending to Neglect: Using Metaphors and Explanatory Chains to Reframe Child Neglect in the United Kingdom

Because neglect is the absence of something, it can be hard for people to think about. Explanatory techniques can help us build understanding of child neglect.
Report

‘Like a Holiday Camp’: Mapping the Gaps on Criminal Justice Reform in England and Wales

This report documents differences in how experts and members of the public understand criminal justice issues.
Report

Taking Responsibility for Solutions: Using Values to Reframe Child Maltreatment in the United Kingdom

This report explores the extent to which values-based messages and narratives affect attitudes about child maltreatment and support for relevant policies.
Report

Talking Responsibility for Solutions: Using Values to Reframe Child Maltreatment in the United Kingdom)

Those advocating for the well-being of children need strategies to help the public recognise that effective action is possible and to raise support for evidence-based solutions.

Toolkit File

Turning Talk into Action (Child Development in the UK)

A brief guide to strategic framing.
Toolkit File

Talking Points (Child Development in the UK)

Review the key messages that will help build the public’s understanding and support.
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What’s in the swamp of Child Outcomes? (Child Development in the UK)

Visual summary of relevant findings from cultural models research.
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FAQs (Child Development in the UK)

Stay on message in the face of tough questions.
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You Say, They Think (Child Development in the UK)

This chart offers helpful strategies for choosing the right tested frame elements to ensure that the message you say is the message people hear.
Toolkit File

Sample Op-Ed (Child Development in the UK)

Op-eds reach a wide audience and offer an important but under-utilized forum for reframing the conversation about social issues.
Toolkit File

Sample Blog Post (Child Development in the UK)

Blog posts provide an opportunity to influence public discourse by introducing a reframed perspective to the online community.