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Report

Refining the Options for Advancing Support for Child Mental Health Policies

This report tests the impact of frame elements, specifically interdependence and prevention, on support for progressive children's mental health policies.
Report

How to Talk About Budgets and Taxes: A FrameWorks MessageMemo

This MessageMemo provides advocates with a communications map for improving the public's understanding of the linked topics of budgets and taxes.
Report

The Power of Levelness: Making Child Mental Health Visible and Concrete Through a Simplifying Model

This report presents "Levelness" as an explanatory metaphor that helps people understand early child mental health. It helps people understand that young children have mental health, what promotes...
Toolkit

Talking About Education Reform

This toolkit features a compendium of research on how Americans think about the educational system and education reform, and how to increase public support for policies that ensure that all...
Toolkit File

Digging Deeper: 21st Century Skills (Education Reform)

The concept of “21st century skills” is a term that has gained currency among many education reformers over the past few years. In general, when education reformers talk about “21st century...
Toolkit File

Talking Points (Education Reform)

The talking points are intended for use in preparation for media interviews, editorial board visits, or other public communications as a reminder of the core elements of the education frame.
Toolkit File

FAQs (Education Reform)

This tool shows advocates how to navigate the swamp effectively with strategic framing. These FAQS are a series of questions about education that advocates are commonly asked to address. Examples...
Toolkit File

Sample Editorial (Education Reform)

This is an example of how to apply the framing strategies on education reform to the format of a guest editorial in a newspaper.
Toolkit File

Sample Letter to the Editor 1 (Education Reform)

Sample template for applying framing strategies to a Letter to the Editor format.
Toolkit File

Sample Letter to the Editor 2 (Education Reform)

Sample template for applying framing strategies to a Letter to the Editor format.
Toolkit File

Sample Letter to the Editor 3 (Education Reform)

Sample template for applying framing strategies to a Letter to the Editor format.
Toolkit File

Handling Competing Frames (Education Reform)

In this tool, we analyze a series of frame clashes – which is what happens when you say one thing but the public thinks another. This tool shows advocates what is in the swamp of public...