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Report

Maze and Gears: Using Explanatory Metaphors to Increase Public Understanding of the Criminal Justice System and its Reform

How can we frame the causes and consequences of mass incarceration, and other justice reform issues, in ways that gain mainstream traction? Metaphors can help.
Report

“If You’ve Got a Good Harness on Your Kids…”: Models of Child Well-Being and Learning Among Jacksonville Residents

This report explores the cultural models that Jacksonville residents use to think and talk about children’s issues.
Report

Handed to Them on a Plate: Mapping the Gaps Between Expert and Public Understandings of Human Services

This study compares expert and public understandings of human services, yielding strategies that communicators can use to navigate and shift public thinking.
Report

Plasticity’s Promise: Moving the Public Beyond the Container and Other Problematic Models

This report maps the gaps between how Americans think and experts talk about concepts of change over the life course, and brain change more specifically.
Report

Just the Earth Doing Its Own Thing: Mapping the Gaps Between Expert and Public Understandings of Oceans and Climate Change

This report examines the differences between the ways that experts and the general public understand climate change and oceans.
Report

Magic Bullets Hanging by a Thread: Cognitive Media Analysis of Structures of Education and Education Policies and Programs

FrameWorks researchers analyzed and identified dominant media frames regarding structures of education and education programs and policies.
Report

Cognitive Media Analysis of Disparities in the Education System

The way the media covers educational equity and the "achievement gap" shapes public thinking. How can we reframe?
Toolkit

Building a Strong Frame

When we skip over deeper explanation of how a problem comes to be, we miss opportunities to build lasting public understanding.
Toolkit

Social Media Messages

Use these customizable, shareable social media messages to amplify your advocacy for policies that increase vaccine access and uptake.
Toolkit

Sample Letter to the Editor

Legislators always read the opinion pages in their local district press. A letter to the editor is a relatively easy and surprisingly powerful way to frame issues on your own terms.
Toolkit

Adjusting to Your Audience

Here are some special considerations for communications aimed at people who express skepticism about vaccines but may still be open to listening.
Toolkit

Responding to Vaccine Deniers in Public

Different strategies and techniques are required for conversation with a vocal vaccine denier in front of a public audience.