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Toolkit File

FAQs

Stay on message in the face of tough questions.
Toolkit File

Engaging the Public Productively: Strategies to Advance the Conversation about Comprehensive Immigration Reform

Just want the gist? Try this article. It’s also ideal for sharing with colleagues.
Report

Don’t Always Stay on Message: Using Strategic Framing to Move the Public Discourse On Immigration (Executive Summary)

This is the executive summary of an unusually large-scale experimental survey of 8000 Americans which weighs the effects of pro-immigration values on immigration attitudes and policies by testing...
Report

The Value of Explanation: Using Values and Causal Explanations to Reframe Climate and Ocean Change

This report details the results of a survey of U.S. voters that explores the extent to which values-based messages affect attitudes about climate change.
Report

The Potency of Potential: Values to Bring Jacksonville Together to Support Children

In Jacksonville, FL, people think of children's issues as a private concern. Leading with human potential or civic potential helps drive a policy conversation.
Report

Talkin’‘Bout My Generation: Mapping the Gaps Between Expert and Public Understandings of Demographic Change in the U.S.

This report compares expert views with those of average Americans, revealing many of the cultural models that dominate thinking about demographic change.
Report

Talking Justice Reform and Public Safety: A FrameWorks Message Memo

This MessageMemo outlines framing strategies that prompt people to rethink deterrence– and consider alternatives to punishment.
Report

Getting to “We”: Mapping the Gaps Between Expert and Public Understandings of Immigration and Immigration Reform

This report lays the groundwork for a larger effort to reframe the public debate on immigration and immigration reform.
Toolkit File

Sample Editorials (STEM)

These materials apply the tested frame elements to external communications opportunities such as editorials, social media updates, and program descriptions.
Report

We Need a Ground Crew for Environmental Health Working Upstream: Using Explanatory Metaphors to Improve Public Understanding of Environmental Health and its Workforce

People believe we should live free from health threats in their environments - but lack ways to think about the work that takes. Two metaphors can help.
Report

Getting to the Heart of the Matter: Using Metaphorical and Causal Explanation to Increase Public Understanding of Climate and Ocean Change

How can we help people understand the science that connects climate change to extreme weather - and to human health? New, tested metaphors can help.
Report

Missing Matter: Holes in the Media Narrative about Informal and Formal STEM Learning

This report analyzes how media coverage frames STEM learning, informal STEM learning, and related issues.