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Report

Framing Child & Youth Development: A FrameWorks MessageBrief

The National Human Services Assembly (NHSA), an association of leading national nonprofit human services organizations, is in the process of “reframing” human services.

Toolkit

Telling the STEM Chapter of the Education Core Story

Welcome to Telling the STEM Chapter of the Education Core Story – a collection of framing research, recommendations, and sample communications designed to help leading voices explain learning in...
Toolkit

Framing Fundamentals for Multigenerational Approaches to Mental Health

Welcome to Framing Fundamentals for Multigenerational Approaches to Mental Health, a collection of framing recommendations, sample communications, and reference guides designed to help advocates...
Report

Talking Human Services: A FrameWorks MessageMemo

This study details an investigation into how communicators can reframe human services to fundamentally reshape public understanding of the sector’s work.
Toolkit File

Talking Points

The following talking points can be used flexibly—as a source of themes for longer written pieces, as short responses in media interviews or public appearances, or as set-ups to “pre-frame”...
Toolkit File

Sample Legislative Testimony

This sample testimony for a typical budget hearing makes use of several reframing strategies. Instead of relying only on Numbers to make the case—merely offering information about how fat...
Toolkit File

FAQs (Human Services)

Stay on message in the face of tough questions.
Toolkit File

Sample Editorial (Human Services)

This opinion piece models a way to advocate for very specific policy goals using the framing strategies recommended for the human services field. By using the Constructing Well-Being Narrative...
Toolkit File

You Say, They Think (Human Services)

Anticipate how messages go astray—and how to keep them on track.
Toolkit File

What’s in the Swamp of Human Services?

Visual summary of relevant findings from cultural models research.
Toolkit File

Quick Start Guide (Human Services)

Framing is a process of making choices about what to emphasize—and what to leave unsaid. Here's a quick tour of themes to avoid, compared with alternatives to advance.
Toolkit File

Value Card: Human Potential

Why does it matter? What's at stake?