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Toolkit

Responding to Vaccine Deniers in Public

Different strategies and techniques are required for conversation with a vocal vaccine denier in front of a public audience.
Toolkit

Related Resources

Learn more about FrameWorks research on vaccine communications in these resources.
Toolkit

Quick Start Guide to Reframing Childhood Immunizations

Five framing strategies that can shift thinking about childhood immunizations.
Toolkit

Talking Points

Need a short summary of points to make and ways to make them? This guide can get you started.
Toolkit

Words to Watch

Use this short list of words to replace (and alternatives to embrace) to develop a vaccine vocabulary that inoculates against misunderstandings and distractions.
Toolkit

“Collective Responsibility”

“As a society, we have a responsibility to the common good—which translates into a shared duty to ensure everyone has access to immunization services.”
Toolkit

“Software Updates”

“Just like our digital devices perform better after we’ve updated the software, our immune systems work more effectively in response to vaccines.”
Toolkit

“Beginner Text”

“When we immunize children, it’s a lot like helping them learn to read. Vaccines are beginner texts that our immune systems use to practice comprehending a disease.”
Toolkit

Sample Letter to the Editor

Legislators always read the opinion pages in their local district press. A letter to the editor is a relatively easy and surprisingly powerful way to frame issues on your own terms.
Toolkit

Adjusting to Your Audience

Here are some special considerations for communications aimed at people who express skepticism about vaccines but may still be open to listening.
Article

Protected: Words to Watch

Back to Table of Contents [coming soon/pending research findings] Next: Key Messages (coming soon/pending research findings)
Article

Protected: Key Messages

Back to Table of Contents [coming soon/pending research findings]