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Toolkit File

What’s in the swamp of Jacksonville: System of Care?

Visual summary of relevant findings from cultural models research.

Toolkit File

Sample Fundraising Letters (Jacksonville)

Existing donors have already shown that they care about children’s issues. How can you use your appeals to inspire them to spread the word? The tested frame elements can help. They have been...

Toolkit File

Sample Editorials (Jacksonville)

These short opinion pieces apply the recommended frame elements to newspaper editorials, social media status updates, and program descriptions. They can be adapted to local contexts (by adding...

Toolkit File

Sample Legislative Testimony (Jacksonville)

Call for Investment in Jacksonville’s System of Care Initiative.

Toolkit File

Sample Tweets (Jacksonville)

Even the shortest communications can reframe public understanding of childhood development. These sample tweets show how to fit frame recommendations into bite-sized messages.

Toolkit File

PowerPoint Presentation (Jacksonville)

Toolkit File

Editable Posters (Jacksonville)

Report

Executive Summary (Jacksonville)

The FrameWorks Institute conducted a series of studies in Jacksonville to develop communications strategies, tools, and techniques that would build public understanding and support.

Toolkit File

Quick Start Guide (Jacksonville)

Take a quick tour of communications themes to avoid, compared with alternatives to advance.

Report

Nature Doesn’t Pay My Bills: Mapping the Gaps Between Expert and Public Understandings of Urban Nature and Health

This report compares and contrasts the different ways experts and everyday Americans think about nature, urban life and human wellbeing.

Toolkit

Explaining Common Core to Californians

This toolkit features a collection of framing research, recommendations, and sample communications designed to help leading voices in California’s education sector increase public understanding...

Report

Gauging Aging: Mapping the Gaps Between Expert and Public Understandings of Aging in America

This comparison of public and expert thinking on aging identifies challenges in building support for policies that promote the well-being of older Americans.