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Sample Email to the Health Systems Sector

When You Say […], They Think […]

This resource, called “When You Say[…], They Think[…]”, explains why certain things public health professionals commonly say have the potential to trigger unhelpful thinking.

Sample Email to the Business Sector

QuickStart Guide

When we can anticipate how our communications are likely to be received, we can adjust. Better yet, we can make choices about how to frame our communications that are proven to help get our...

Reframed Answers to Tough Questions

“Reframed Answers to Tough Questions”, offers guidance on how to respond strategically to FAQs, in order to make the most of these framing opportunities.

Recommendation #1

Demonstrate your familiarity with the sectors you wish to engage.

Recommendation #2

Explain the social determinants of health using the Foundation of Community Health metaphor.

Recommendation #3

Illustrate how the field of public health is transforming to meet 21st century needs.

Recommendation #4

Leverage allies and public health professionals working in or with other sectors as messengers.

Recommendation #5

Frame collaboration as empowerment.

Recommendation #6

Appeal to the Value of Investment to orient thinking toward tangible long-term gains.

Framing stats and analysis for media – Part 1 & 2

An introduction to framing stats and analysis for media for new starters at the Joseph Rowntree Foundation team.