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Toolkit File

Quick Start Guide (Aging)

Report

Framing Strategies to Advance Aging and Address Ageism as Policy Issues

This brief lays out an approach to changing public thinking about aging in America.

Toolkit File

Reframe Cards (Aging)

Download printable cards summarizing tested frame elements.

Report

Finding the Frame: An Empirical Approach to Reframing Aging and Ageism

This report outlines an evidence-based reframing strategy and details the research methods and findings behind it.

Toolkit File

Sample Blog Post (Aging)

Framing can also be applied to blogs, which are an effective tool for nonprofit organizations and advocacy groups to expand their message to a wide audience. Here is an annotated blog post that...

Toolkit File

Sample Facebook Posts

The more casual style of social media platforms like Facebook presents a great opportunity to “frame to suit”—using tested frame elements in ways that let your organization’s voice shine...

Toolkit File

Twitter Exercise (Aging)

Small spaces like tweets, headlines, and photo captions are great framing opportunities. These sample tweets model a four-step process for framing even the shortest communications.

External article

New Tools to Combat Ageism

In this HuffPost column, John Feather, CEO of Grantmakers in Aging, explores new research and resources that aging advocates can use to reframe the public’s understanding of aging from a period...

External article

A Core Story on Climate and Ocean Change

This seven-part series covers research conducted by the FrameWorks Institute on how to frame climate and ocean and change. It was published on Climate Interpreter, a community of science...

Toolkit File

Metaphor Cards

Use these tested explanatory metaphors when communicating about public health informatics.

Toolkit File

Sample Presentation Slides (Public Health Informatics)

Download these editable, customizable PowerPoint slides to use in presentations about public health informatics.

Toolkit File

Quickstart Guide (Public Health Informatics)

Take a quick tour of communications themes to avoid, compared with alternatives to advance.