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Report

Discussing Public Environments in the Community: A Focus Group Report about Nutrition and Physical Activity

This report recounts findings from focus groups conducted for the FrameWorks Institute as part of a multi-method investigation into how Americans think about community and societal determinants of...
Report

Calories Not Communities: A Media Content Analysis of Food and Fitness News

A media content analysis to identify the common frames used in the news to communicate issues related to food and physical activity.
Report

Fitness as a Personal Ideal: Findings from Cognitive Elicitations in Colorado and Chicago

A report on additional cognitive interviews conducted in Colorado and Chicago to further test and refine our understanding of the way thinking about food and fitness defaults to individual lifestyle.
Toolkit

Talking Rural Issues

Welcome to Talking Rural Issues—a compendium of research on how Americans think about rural America and the issues that affect it as well as applications materials designed to engage the public...
Report

Conceptualizing US Food Systems With Simplifying Models

Findings from TalkBack testing.
Report

Upside Down Fate: Analysis of a Priming Survey Exploring Views of the Food System

This report summarizes findings of a national telephone survey of 3,294 adults conducted for the Frameworks Institute in March 2006 to determine the effects of various conceptual frames on...
Toolkit File

How to Use the Simplifying Model

We provide some concrete examples of how communicators can make use of the simplifying model that emerged from the framing research. But first, we will take a moment to review why the model is...
Toolkit File

FAQs

These are not intended as “the right answers” to questions you might be asked, but as illustrations of how to work with themes that research has proven to be effective, and how to turn...
Toolkit File

Talking Points

The following is meant to serve as an outline of the critical points that emerge from the framing research. It can be used as a checklist of options for translating specific messages into the new...
Toolkit File

Sample Speech

The following imaginary speech was developed to demonstrate how the framing research might be incorporated into a routine opportunity to engage local business leaders in a conversation about the...
Toolkit File

Sample Editorial

The following imaginary guest editorial is intended as an example of incorporating the framing research into a standard media format, in the form of an op-ed.
Toolkit File

Sample Radio Interview

The following imaginary radio interview is offered as a template for exploring how the conversation about food can be redirected to elevate the importance of food systems and effective reforms....