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External article

You Say You Want a Revolution? How We Might Think about Guns and Social Movements

What are the key ingredients that those building today’s movements should consider as they go about the hard work of mobilization? Drawing on framing and social movement literatures, FrameWorks...
Report

Crossing the Boundaries: Mapping the Gaps between Expert and Public Understandings of Bridging STEM Learning Environments

This report explores public thinking about where kids learn about science, technology, engineering, and math (STEM) and how to connect and integrate learning that happens in different settings.
Toolkit File

You Say…They Think

Identifying the problematic default assumptions that interfere with public understanding of your message.
Toolkit File

FAQs

Answers that apply tested communications strategies to the questions you are likely to receive about development and learning.
Toolkit File

Sample Press Release

An announcement designed for the news media—for the purposes of sharing newsworthy events or occurrences, framed to place them within a wider context.
Toolkit File

Sample Social Media Shares

Language which can be used as updates as part of social shares.
Toolkit File

Sample Letter to the Editor

An example of a letter that shows how to use framing recommendations in responses to current news items.
Toolkit File

Talking Points

Short sentences and paragraphs demonstrating how the reframing recommendations might be used in communications.
Report

Turning Down the Heat on Adolescent Substance Use: Findings from Reframing Research

This report outlines the findings from a series of interrelated investigations aimed at identifying framing tools and techniques capable of elevating the public discussion. The purpose of this...
Toolkit File

The Swamp

Create messages that engage the public more productively by predicting (mis)interpretations of your communications.
Toolkit File

Quick Start Guide

A one-page table summarizing the major themes of the reframing strategy.
External article

What’s Plasticity Got to Do with It? Framing the Need for Children’s Programs

Children’s advocates have been working hard to build public and political will to enhance funding for programs that support early childhood development. But these advocates have faced a major...