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Workshop

Using Attribution, Aspiration, and Explanation to Counteract Individualism and Otherism

Being attentive to framing and employing strategies to attribute responsibility, employ values, and advance explanation is part of creating powerful and persuasive prevention communications. In...
Frame Testing Recommendations

Fast Frames – Episode 1

Solutions-oriented framing
Staff

Sophie Gordon

Principal Communications Strategist
Workshop

Combating Fatalism to Help People See Prevention is Possible

Fatalism is a pernicious cultural model that gets in the way of people's ability to see the power of prevention and support prevention-based policies. But there are a set of framing strategies...
Staff

Nico Connolly

Principal Strategist
Report

Framing Racial Equity in Adolescence: Messaging Recommendations for Advocates and Communicators

The purpose of this document is to equip advocates and communicators working in the youth space with more effective shared messaging that can build understanding, change attitudes, and raise...
Report

Framing Racial Equity in Adolescence: Messaging Strategies for Social Change

This playbook is part of a broader effort to change how we think and talk about adolescence and adolescent development in America.
Staff

Khaliah Pitts

Director of Engagement Initiatives
External article

Child Tax Credit is Keeping Families Afloat and Giving Us All Something to Celebrate

As the holidays approach, we should collectively toast the support that we have provided to American families this year. The CTC is working.
Announcements

2021 Year in Review

2021 Publications At the end of a second year of cultural upheaval, it’s still feeling hard to find our footing. At times, we’ve stepped back into familiar daily experiences, only to find...
External article

What happens when child care runs out?

Child care is an essential service and key to the social infrastructure that allows America to work.
Report

Communicating about housing in the UK: obstacles, openings and emerging recommendations

We need a new conversation about housing in the UK, to build greater public support and action to deliver quality homes for all.