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Framing for Change Shifting Mindsets on 2Gen

Communicating the need to support parents to better support child development and family wellbeing is fraught with challenges. This presentation lays out three cultural mindsets that challenge...

Communicating About Nursing Home Care: Findings and Emerging Recommendations

Finding a New Nursing Home Narrative

Building the Bridge to Peace: A Messaging Guide for Peacebuilders

Evidence-based recommendations for communicators to help a more productive narrative take hold

Building the Bridge to Peace: Reframing Peace and Peacebuilding

Five concrete framing strategies for communicating about peacebuilding

Framing: The Science of Effective Communication

The science behind how people think about social issues and how our messages can open up new ways of understanding can help researchers and advocates position ideas and information more...

A matter of life and death: explaining the wider determinants of health in the UK

In the public and political debate about how to improve health in the UK, the wider determinants are often left out or misunderstood. In partnership with the Health Foundation, we examined how...

A matter of life and death: explaining the wider determinants of health in the UK supplement on research methods and evidence

We Support Transgender Youth

A Statement and Framing Guidance

Framing Guidance: How to Communicate about Transgender Youth

Six strategies for communicating effectively about transgender youth.

More Common Sense, Less Ideology: Modern Communications Lessons from the Critical Race Theory Debates

Being smart and “right” is getting in the way of moving hearts and minds towards positive social change.

The science of effective communications: reframing the social determinants of health

Widening the lens beyond individual behaviors and lifestyles regarding how people think about health can be a challenge. But careful and proactive framing can help move and shift people's thinking...

The State of Narrative Change: Lessons from an Rapidly Evolving Field

The field of narrative change is rapidly advancing and evolving. In this presentation, we review lessons that can be learned from the field's progress--and stumbling blocks--as a wide range of...