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Report

The Illogic of Literalness: Narrative Lessons in the Presentation of Race Policies

Findings from several survey experiments with registered voters demonstrate that order matters significantly in overcoming racial resentment to elevate support for policies that address...
Report

Framing Healthy Communities: Strategic Communications and the Social Determinants of Health

Details the results of experiments conducted as part of a larger study of health communications research funded by The California Endowment and the W. K. Kellogg Foundation.  This study aims to...
Toolkit

Framing Food and Fitness as a Public Issue

Welcome to Framing Food and Fitness as a Public Issue—a framing toolkit of research and applications exploring how Americans think about nutrition and physical activity, the community...
Toolkit File

Talking Points

A reminder of the key elements of the community health frame for use in preparation for media interviews, editorial board visits, or other public communications.
Toolkit File

FAQs

Common questions about nutrition and physical activity, with examples of effective and less-effective responses to each question.
Toolkit File

Sample Editorial

An example of how to apply the framing strategies on community health to the format of a guest editorial in a newspaper.
Toolkit File

Sample Letter to the Editor (Community Health)

A template for applying framing strategies to a Letter to the Editor format.
Toolkit File

Sample Speech (Community Health)

An example of how to apply the framing strategies in the format of a public address.
Toolkit File

What’s in the swamp of Community Health?

A graphic representation of the swamp of dominant patterns of thinking about community health. This can serve as a reminder of the themes in public thinking that your communications should avoid.
Toolkit File

You Say…They Think

An analysis of a series of frame clashes, or what happens when you say one thing about health, but the public thinks another.
Toolkit File

Basic Message Template

The outline of a new frame for communicating about community health. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
Toolkit File

Using the Values, Domains, and Models Memory Aid

An overview of the most effective frame elements and how to use them in combination.