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Toolkit File

Sample Speech (Community Health)

An example of how to apply the framing strategies in the format of a public address.
Toolkit File

What’s in the swamp of Community Health?

A graphic representation of the swamp of dominant patterns of thinking about community health. This can serve as a reminder of the themes in public thinking that your communications should avoid.
Toolkit File

You Say…They Think

An analysis of a series of frame clashes, or what happens when you say one thing about health, but the public thinks another.
Frame Testing Recommendations

How to Talk About Food, Fitness, and Community Health

This Message Brief distills strategies for framing issues like obesity, fitness, and nutrition from a social determinants of health perspective.
Toolkit File

Basic Message Template

The outline of a new frame for communicating about community health. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
Toolkit File

Using the Values, Domains, and Models Memory Aid

An overview of the most effective frame elements and how to use them in combination.
Report

Telling the Science Story: An Exploration of Frame Effects on Public Understanding and Support For Early Child Development

This experimental study examines the impact of five key features of the Core Story of Early Childhood Development on public attitudes and policy preferences.
Report

Discussing Public Environments in the Community: A Focus Group Report about Nutrition and Physical Activity

This report recounts findings from focus groups conducted for the FrameWorks Institute as part of a multi-method investigation into how Americans think about community and societal determinants of...
Report

Calories Not Communities: A Media Content Analysis of Food and Fitness News

A media content analysis to identify the common frames used in the news to communicate issues related to food and physical activity.
Report

Fostering a Systematic View of Food and Fitness through Metaphor

What metaphors help people see food and fitness as systemic issues, not just lifestyle choices? This study weighs the effects of different comparisons - and finds that some offer more food for...
Report

Implications of the Consumer Frame for Food and Fitness Cognitive Analysis of Media Depictions

How do advertising and news media affect our thinking about food and fitness? This content analysis identifies common tropes - and the way they influence public thinking about public policy.
Report

Fitness as a Personal Ideal: Findings from Cognitive Elicitations in Colorado and Chicago

A report on additional cognitive interviews conducted in Colorado and Chicago to further test and refine our understanding of the way thinking about food and fitness defaults to individual lifestyle.