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Report / Mar 17, 2023

Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

By Jessica Moyer , Dominique Lyew , Jennifer John , Luis Hestres , Kristin Vierra , Andrew Volmert

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Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

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Five Framing Recommendations

Recommendation #1

Lead with the idea that we have a shared responsibility to ensure fairness across all neighborhoods.

Recommendation #2

Feature prosperity as the goal rather than poverty as the predicament to avoid racialized stereotypes.

Recommendation #3

Illustrate the impact of disinvestment on places to link harmful policies—past and present— to negative modern-day outcomes.

Recommendation #4

Demonstrate how residents and community organizations work together by highlighting the knowledge and resources they each bring.

Recommendation #5

Share stories of successful neighborhood revitalization to inspire collective action and galvanize support for place-based programs.

Over the course of a rigorous three-year research process, working in close collaboration with Purpose Built Communities, FrameWorks identified key problematic patterns in public thinking and associated communications challenges, designed and empirically tested a range of communications tools for addressing them, and then developed a cohesive framing strategy for driving a new, more productive narrative. The results are presented in the form of clear guidance and shared language that place-based community builders around the country can use to communicate effectively about the essential work they do.

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