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Report / May 15, 2014

We Need a Ground Crew for Environmental Health Working Upstream: Using Explanatory Metaphors to Improve Public Understanding of Environmental Health and its Workforce

By Eric Lindland, Andrew Volmert and Abigail Haydon

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We Need a Ground Crew for Environmental Health Working Upstream: Using Explanatory Metaphors to Improve Public Understanding of Environmental Health and its Workforce

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This report presents the results of qualitative and quantitative research designed to develop two Explanatory Metaphors — Upstream Environments, Downstream Health and Ground Crew for Environmental Health — that help shift public thinking towards more productive ways of thinking about the scope and importance of environmental health work.