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Report / Nov 4, 2014

Values and Metaphors for Communicating About Early Child Development in Brazil: A FrameWorks MessageMemo

By Michael Baran, Julia Sauma, Paula Siqueira

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Values and Metaphors for Communicating About Early Child Development in Brazil: A FrameWorks MessageMemo

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This MessageMemo summarizes the findings from a comprehensive multi-method investigation of how Brazilians view early child development and reports on specific reframing tools that demonstrated strong effects in redirecting thinking and building understanding of the processes underlying early child development.