FrameWorks conducted this research in collaboration with the Betsy Lehman Center for Patient Safety as part of a larger, multi-method project designed to uncover how experts, members of the public, and health care professionals understand issues relating to patient safety and health care quality. This report draws on that research to describe how media and organizations shape public understanding of this issue.

It also makes initial recommendations that experts and advocates can use to more effectively communicate the importance of patient safety.