Report / Jan 8, 2015
Talking Human Services: A FrameWorks MessageMemo
By Michael Baran , Susan Nall Bales , Andrew Volmert , Moira O'Neil , Nat Kendall-Taylor
Talking Human Services: A FrameWorks MessageMemo
DOWNLOADThis study details a multimethod investigation into how communicators can reframe human services to fundamentally reshape public understanding of the sector’s work. Key recommendations include advice to emphasize human potential; compare the work of human services to the process of constructing wellbeing; and shift away from highlighting subgroups of the “worthy poor” and toward offering examples of supports needed across the human life span.