Publication / Oct 18, 2022

Reframing Aging Through Images: Fact Sheet

Reframing Aging Through Images: Fact Sheet

Four Tips

Tip #1

Images of older people in a work setting have the greatest positive impact on attitudes about aging compared to other types of images. Images set in the community have a smaller positive impact than those set in a work setting, but a greater positive impact than images set in the home.

Tip #2

Images of physical activity in everyday situations have greater positive impact on attitudes about aging than images showing extraordinary physical feats.

Tip #3

Images of older people with limited mobility have greater positive impact on attitudes about aging when people are shown engaging with others.

Tip #4

Images of older people using technology have greater positive impact on attitudes about aging when they show familiarity and ease of use.

A new study from AARP and the FrameWorks Institute, Reframing Aging through Images, finds that communicators of all types have the power to shape attitudes and perceptions about aging with the images they choose.