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Publication / May 15, 2024

Quick-Start Guide to Framing CSA Prevention

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Quick-Start Guide to Framing CSA Prevention

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Included Guidance

Avoid framing CSA prevention as a public health issue

Shift from “public health” framing to “prevention” framing

Avoid front-loading your communication with stark statistics

Shift from starting with prevalence statistics to supporting your narrative with statistics

Avoid unframed data

Shift from using numbers on their own to putting numbers in context

Avoid “yes, but” statements that reinforce the Law and Punishment narrative

Shift from “yes, but” to making the affirmative case

This quick-start guide is designed to give a broad range of communicators support in strategically framing their CSA prevention efforts. It includes guidance on how to avoid common communications traps and a bank of grab-and-go starter language.

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