Toolkit / Feb 26, 2020
Opportunity Youth: A Communications Toolkit

Opportunity Youth: A Communications Toolkit
Summary
This toolkit provides research-backed strategies to effectively talk about young people who need to be plugged into the resources and supports they need to thrive—sometimes called “Opportunity Youth.” It offers practical guidance for shifting public perceptions of these young people, moving thinking away from assumptions that place individual blame and toward a collective understanding of systemic barriers and opportunities. It includes key framing recommendations, strategies, and reframe cards for communicators supporting these youth.
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