This report presents the results of metaphor development research based on the use of qualitative and quantitative methods with over 2100 members of the public, as well as a usability test drive with DML advocates themselves. Our research yielded two productive metaphors: (1) Cooking with Information and (2) Information Driver. Cooking with Information is an effective metaphor in expanding the public’s understanding of using digital media as a hands-on, interactive tool for lifelong learning. Information Driver is another successful metaphor for opening up opportunities for productive discussions on teacher mentorship and the facilitated learning process.