The National Academies of Sciences, Engineering, and Medicine (NASEM) recently released a much-anticipated report with recommendations for how we finance, deliver, and regulate nursing home care. As these much-needed conversations around nursing homes get more attention, it’s important to frame the issue in productive, forward-looking ways. This new framing guidance from the FrameWorks Institute, supported by the John A. Hartford Foundation, provides research-based recommendations for communicating about nursing home care. This guidance is intended to help inform the messaging and communications of care providers, administrators, researchers, policy advocates, and others working to build support for change.