This report maps frames and narratives that organizations in the field of children’s advocacy use and analyzes their likely effect on public thinking. It is one part of a broader, multimethod framing project, conducted in partnership with Leading for Kids and with support from the Robert Wood Johnson Foundation and the Children’s Hospital Association. The project aims to understand current discourse and thinking about children’s issues and to identify and begin to mobilize a new framing and narrative strategy that can move children’s issues up our collective agenda and build support for critical policies.