In 2014, FrameWorks began a partnership with the Pfalzklinikum, the Ministry for Health, Labour and Demography of Rhineland-Palatinate, the state-owned Health Promotion Institute, and the Institute for Technology and Labour (ITA). This collaboration will build a Core Story — a set of frame elements including values, metaphors and other tools — that can be combined to create narratives that help people think in new ways about prevention-based strategies to improving mental health outcomes in Germany.