How conservation advocates talk about sea turtles being hit by unintended boat strikes matters.

Effective communication about the risk of unintended boat strikes, what causes them, and how boaters can help prevent them needs a communication strategy that members of the conservation community can share. The communications recommendations in this report were prepared for Loggerhead Marinelife Center (LMC) and the Archie Carr Center for Sea Turtle Research (ACCSTR) at the University of Florida by the FrameWorks Institute as a guide for how to bring boaters’ thinking about unintended boat strikes away from individual freedoms and toward coexistence with marine life to support the local environment.