In this review of existing public opinion data, FrameWorks identifies what is already known about public opinion in relevant issue areas before exploring new avenues for communications. The overview is organized into three primary sections: Food and Health, which discusses public perceptions of health and the role that food plays in human health; Food Processing, which reviews public understanding of the dangers, benefits, and innovations in processing that affect food quality; and Farming, which discusses public perceptions of a range of farm-specific issues.