The materials in this toolkit support those in the field to be better equipped to talk about CSA in ways that invite greater support and understanding for prevention. These materials can, and should, be used to build both internal and external communications. Use these guides as reference pieces to cross-check and prepare for day-to-day written material and verbal communication; as a guide when developing written materials for internal communication and outward-facing campaigns; when briefing creative agencies, copy writers, and content producers on overall strategy and content; and when providing feedback.

Remember: Repetition and consistency across messaging is key to changing the conversation as you build and reinforce a shared understanding and vision of child sexual abuse as preventable, not inevitable.