This toolkit is designed to make it easy for you to incorporate our research-tested framing strategies into your communications. The intention is for you to incorporate the evidence-based messages in this toolkit. Consistency is key, and that comes when all like-minded advocates speak the same language.

In the toolkit, you’ll find:

• Common communications traps, and how to avoid them.
• A “bridge and pivot” guide, with strategies to get conversations back on track when misperceptions threaten to derail them.
• Answers to commonly asked questions about framing itself.
• A variety of sample messages that illustrate how to use the framing strategies.

You can read the toolkit from beginning to end or use the table of contents below to skip to the section that is most relevant to your immediate communications questions or goals. The focus here is on putting the strategies to work. If you want to know more about the research behind our recommendations, check out the “Additional Resources” section at the end of this toolkit.