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Report / Nov 21, 2022

Bridges from prison: a communications toolkit for making the case for jobs and relationships

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Bridges from prison: a communications toolkit for making the case for jobs and relationships

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Communications principles at a glance

1.

Talk about people leaving prison as people first to humanise the conversation

2.

Focus on making progress for our society to show why supporting people leaving prison matters

3.

Use the metaphor of ‘bridges’ to explain what supports are needed

4.

Appeal to pragmatism and emphasise practical solutions to expand understanding

5.

Tell stories that show how solutions work to explain how we can do better

Evidence shows job opportunities and supportive relationships, such as family, are two of the most significant things that will help people to lead a decent life after prison and not reoffend.

This toolkit draws from our latest research into criminal justice in the UK, which focuses on how to frame communications in order to make the case for creating these bridges from prison.

The principles in this toolkit can be applied to any form of communications, from reports to social media, speeches to funding applications.

View Resource on FrameWorks UK site

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